Local advertisers
Metrics & ROI
Every campaign you run shows you exactly how many guests saw your card, how many tapped, how many called or visited your website, and how many actually redeemed a coupon. We also calculate the equivalent Google Ads spend so you can compare apples to apples.
Metrics we track
| Metric | What it means |
|---|---|
| Impressions | How many times your card was visible inside a property guide |
| Card taps | How many guests opened the detail view of your business |
| Website clicks | Taps on your website link |
| Booking clicks | Taps on your booking link (TheFork, Booking.com, GetYourGuide, etc.) |
| Phone clicks | Taps on your phone number (call intent) |
| Coupon activations | Guests who activated a coupon, geo-verified at your business |
Where to find them
Tab Business → expand any campaign → tap Metrics. The modal shows totals for the current month plus property-level reach (how many guests opened the guide).
The Google Ads comparison
At the top of your Campaigns tab, we show one number that matters: how much you would have paid in Google Ads to get the same number of clicks as you got from StayLocalX this month.
The math
We multiply your total card taps by the average Google Ads CPC for travel advertising (€1.20). For example, if you got 219 taps this month, that's €263 worth of Google Ads clicks. Compare that to your flat StayLocalX subscription (e.g. €131/month) and you see the saving immediately.
Why StayLocalX outperforms generic ads
Google Ads, Facebook Ads and TripAdvisor compete for "maybe travelers" with broad targeting. StayLocalX puts you in front of guests who are physically inside a specific vacation rental right now, in your neighborhood, with their phones in their hand looking for local recommendations. The intent gap is huge:
- Google Ads: 0.5%-1% conversion rate, €1-€2 per click
- StayLocalX: 8%-15% click-through rate (real measured), 3%-8% redemption rate, flat fee per slot
How to improve your numbers
- Better photo: a clean square photo with your hero dish/product doubles taps
- Concrete coupon: "15% off your dinner" converts better than "Welcome offer"
- Host review: ask the property owner to write a personal recommendation (it shows on the back of your card)
- Prime position: bumping from Entry to Prime can 3x impressions
- More properties: each new property is incremental reach with no overlap